Go-Growth – 2005

Following the success of our Go-Growth 2001 programme we have updated it to meet our clients changing needs to produce growth performance in a market that is rapidly maturing and becoming increasingly competitive.

Growth is the single biggest issue for the European Consumer Health Industry today.

Yet, at the same time, there are a number of companies consistently out-performing their competitors in the market. Go-Growth - 2005 is based on a tried and tested programme with companies now beating the trend.

Many managers share concerns about the value of strategy workshops and management teach-ins because they are either too general or theoretical or fail to produce an immediate action agenda.

James Dudley, as one of Europe's best known consultants in European consumer healthcare, will use his extensive experience in strategic marketing to tailor this in-company workshop for creating growth strategies to meet your business needs.

Go-Growth - 2005 is based on sets of new tools and frameworks, which can be used to deliver real results. The programme can be designed to meet specific company issues and to produce that elusive immediate strategic agenda.

The programme runs for two days and includes the following:

Day 1

• Exploration of client company growth position in a competitive business environment and identifying barriers to growth.
• Key ingredients for creating a growth orientated culture.
• Identifying growth platforms within the client company's market segments, technologies and new product streams.
• Targeting the client company's growth pathways
  - existing customers and product portfolio·        
  - new customers
  - innovations
  - new geographies
  - new channels
  - new industry structures

Day 2

• Making the 'divest or turnaround' decision for failing business units, brands or market segments.
• Frameworks for developing a growth strategy - marketing tools and shortcuts to decision making
• Developing realistic investment criteria to match the current marketing environment
• Defining new growth horizons for the client company's business in terms of time lines and action requirements
• Production of the immediate action agenda.

Go-Growth - 2005 success is based entirely on working with key managers on the real challenges and opportunities within their own companies using a well-proven framework approach.